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our team

Our leadership team blends decades of travel industry expertise with bold, modern thinking. We bring together passionate specialists from across our brands to deliver exceptional holidays across the globe. From product innovation and digital transformation to customer care and commercial partnerships, our team is focused on making your dream holiday a reality.

We’ve built a culture that’s open, customer-first, and commercially sharp. We’re creating long-term value by combining deep operational know-how with a clear strategy for scalable, profitable growth. Whether you’re investing in our journey or travelling on one of your own, you can trust there’s an experienced, committed team behind every decision—and every booking.

Executive Board
Leadership Team

Andrew Botterill

Executive Chairman

Andy Freeth

Chief Executive Officer

Mark Lawton

Chief Financial Officer

Helen Adamson

Managing Director, Sovereign, Citalia, American Holidays

Matt Appleby

Product & Purchasing Director

Dom Leeson

IT Director

Tony Carty

Shareholder & Advisor

Jason Edwards

Shareholder & Advisor

Andrew Shapin

Non Executive Director (BGF)

Spencer Woods

Non Executive Director (BGF)

Andrew Botterill

Executive Chairman

Andrew Botterill is Executive Chairman of Travcorp Holdings Limited and a seasoned leader in the travel industry, bringing over 30 years of executive and strategic experience.  With a strong background in M&A, business transformation, and board-level governance, he plays a hands-on role in shaping the company’s direction, supporting the leadership team, and driving long-term growth.

Andrew combines strategic oversight with close collaboration across the senior team to align operational priorities with Travcorp’s growth ambitions. His pragmatic leadership and sharp commercial insight continue to shape the group’s evolution in a dynamic market.

He has led numerous acquisitions and integrations across both mainstream and specialist sectors, building scalable businesses that balance innovation with stability. Outside work, Andrew is a passionate traveller who enjoys exploring new destinations with his wife and children. He actively supports charitable initiatives including Reuben’s Retreat and local grassroots boxing clubs.

Andy Freeth

Chief Executive Officer

Andy Freeth is Chief Executive Officer of Travcorp Holdings Limited. With over 20 years leadership experience in the travel sector, and a proven track record of scaling high-performing businesses. He brings commercial clarity, strategic focus, and a people-first ethos to the organisation.

His career includes senior positions at Travel2, Gold Medal, JG Travel Group, If Only, and Classic Collection (under On the Beach). Known for his collaborative leadership, Andy consistently builds engaged teams that deliver long-term success.

At Travcorp, he champions data-led decision-making and emerging technologies — including AI — to enhance customer experience and strengthen operational resilience.

Andy lives in Leeds with his wife Kelly and their two children.

Mark Lawton

Chief Financial Officer

Mark Lawton is Chief Financial Officer at Travcorp Holdings Limited, where he oversees financial strategy, business performance, and long-term value creation across the portfolio.

With deep commercial experience, he plays a pivotal role in strengthening the group’s financial foundation and supporting its ambitions for growth.Before joining Travcorp, Mark led the successful growth and sale of Stella Travel Services to dnata.

His strategic approach to financial planning, M&A, and performance improvement continues to guide Travcorp’s sustainable expansion.

Helen Adamson

Managing Director, Sovereign, Citalia, and American Holidays.

Helen Adamson leads the strategic direction and commercial performance of Sovereign, Citalia, and American Holidays.

With over 30 years of experience spanning industry leaders including Disney, British Airways Holidays, Saga, Thomson and Travelopia, Helen brings a wealth of expertise to the group, an acknowledged champion of innovation in product development, trade relationships, and system transformation to deliver operational excellence..

Matt Appleby

Product & Purchasing Director

Matt Appleby is Product & Purchasing Director and board member at Travcorp Holdings Limited, where he leads global product strategy and supplier partnerships across the group’s brand portfolio.

With nearly 20 years of senior leadership experience in companies including dnata, Thomas Cook, Gold Medal, and Netflights, Matt brings a strong commercial and creative lens to product design.

He is known for curating value-led travel propositions that resonate with customers and deliver consistent returns. His expertise spans long-haul, short-haul, and specialist holiday products — ensuring Travcorp remains agile and competitive.

Dom Leeson

IT Director

Dom Leeson is IT Director at Travcorp Holdings Limited, where he leads the company’s technology strategy with a focus on innovation, scalability, and alignment with business outcomes.

With more than two decades of IT leadership experience across sectors including travel, housing, and logistics, Dom brings a rare balance of technical depth and commercial acumen.

At Travcorp, he has delivered enterprise-wide digital transformation across cloud platforms, BI, and infrastructure — enabling seamless service delivery and operational resilience at scale.

Tony Carty

Shareholder & Advisor

Tony Carty is a founding shareholder of Travcorp Holdings Limited and a respected figure in the UK travel sector, bringing more than 40 years of experience in product strategy, destination development, and commercial leadership.

Throughout his career, Tony has shaped successful product portfolios, led commercial teams, and delivered high-performing holiday programmes across long- and short-haul markets.

As Product Strategy Advisor, he provides hands-on leadership in trading strategy, destination focus, and team development — helping drive scalable growth and continued brand innovation.

Jason Edwards

Shareholder & Advisor

Jason Edwards is a shareholder and senior advisor at Travcorp Holdings Limited, with over four decades of experience across the travel industry.

He has held senior commercial and operational roles spanning tour operations, sales, and customer service, and is widely regarded for his strategic judgement and people-focused approach.At Travcorp, Jason leads the group’s ESG strategy — guiding its commitments to sustainability, social impact, and governance.

His leadership continues to influence service quality, responsible growth, and the development of future talent across the organisation.

Andrew Shapin

Non-Executive Director (BGF)

Andrew Shapin is a Non-Executive Director at Travcorp Holdings Limited and an experienced leader in multi-channel consumer businesses.

As the former Founder, CEO and later Chairman of The Cotswold Company, The CEO of Long Tall Sally, and a wide range of Chair and NXD roles, Andrew has a strong track record in scaling digital-first consumer brands and supporting teams to drive operational performance across B2C and B2B environments.At Travcorp, Andrew brings deep expertise in e-commerce, brand building, customer engagement, and digital business transformation.

He plays a key role in advising on digital growth strategies, technology investment, and leadership development — supporting the Group’s ambition to be a best-in-class specialist travel operator.
Andrew is also an active investor and board adviser across the consumer, retail, and technology sectors.

Spencer Woods

Non-Executive Director (BGF)

Spencer Woods is a Non-Executive Director at Travcorp Holdings Limited, representing BGF, the UK’s most active growth capital investor. He brings extensive experience in private equity and strategic investment, with a particular focus on value creation, operational excellence, and long-term growth planning.


Spencer is a Partner at BGF, where he is responsible for the firm’s North West portfolio. He works closely with management teams to shape strategy, optimise performance, and support boards through post-acquisition growth and transformation.

His board involvement includes guiding strategic decisions, aligning shareholder priorities, and helping to deliver sustainable value creation.
A Chartered Accountant by background, Spencer is committed to backing bold, customer-focused teams with clear growth ambition and a long-term mindset.

Karen Ardern

Senior Project Manager

Karen Ardern is Senior Project Manager at TravCorp Holdings Limited, with more than 25 years’ experience delivering high-impact programmes across the travel sector.

She has held senior leadership roles at dnata, Stella Travel Services, and MyTravel Group, and now leads strategic initiatives across operations and technology.

Known for her structured approach, strong stakeholder management, and results-driven mindset, Karen plays a vital role in aligning project outcomes with TravCorp’s long-term ambitions.

Betty Bouchier-Hobin

Head of Sales

Betty Bouchier-Hobin entered the travel industry via the Thomas Cook apprenticeship scheme. After advancing to Assistant Manager at just nineteen, she joined On the Beach during its early growth phase and later Co-op Travel.

In 2009, Betty joined Holiday Gems, helping to shape operations, customer service, sales, and training. In 2020, she transitioned to Destination2 to deepen her long-haul expertise.

Today she supports the TravCorp Holdings Ltd sales function based in Chester, working closely with Neil Latham to drive performance and service standards across the portfolio.

Will Collins

Head of Digital Marketing

Will Collins is Head of Digital Marketing at TravCorp Holdings Limited, where he leads strategy and execution across high-performance digital campaigns for brands including Destination2 and Holiday Gems.

With more than 20 years’ experience in travel marketing, Will specialises in paid media, SEO, and data analytics — managing multi-million-pound budgets with a sharp focus on ROI.

Since joining in 2017, he has driven substantial online revenue growth through advanced keyword strategy, SEO, and performance-led paid search activity.

Previous roles include digital leadership at Global Travel Group and dnata, where he directed digital strategy for Netflights and Travelbag.

Simon Garrido

Sales Director, Sovereign, Citalia, and American Holidays.

Simon Garrido serves as Sales Director for Sovereign, Citalia, and American Holidays, drawing on over 25 years of experience across the UK and international travel trade.

With a strong track record in sales leadership, Simon has held senior roles at Airtours, MyTravel,
Avis Europe, Global Travel Group, Monarch Travel Group, Attraction World, and most
recently at Travelopia’s Tailormade division.

Dionis Icherenski

Head of Customer Services

Dionis Icherenski is Head of Customer Services at TravCorp Holdings Limited, bringing over two decades of leadership experience in customer experience, sales, and service across global travel, leisure, and technology brands.

Since joining TravCorp in 2022, Dionis has spearheaded the development of innovative, digital-first service strategies that deliver seamless customer journeys and lasting value.

His previous roles include senior positions at Liverpool Football Club, Concentrix, and TUI, 1where he managed large, high-performing teams across B2B and B2C environments.

His expertise in retention, inside sales, and customer journey design continues to shape TravCorp’s customer strategy.

Erin Johnson

Marketing Director, Sovereign, Citalia, and American Holidays

Erin Johnson serves as Marketing Director of the Specialist Holiday Group at TravCorp Holdings Ltd, bringing nearly 20 years of experience across global travel brands including Silversea Cruises, Carnival Corporation, and Travelopia’s Specialist Holiday Group.

Her leadership spans multi-region consumer and trade marketing, with a proven track record in developing high-impact strategies, managing complex budgets, and driving brand growth.

Recognised since 2018 on the AWTE’s Most Influential Women in Travel, Tourism and Hospitality Honours List, Erin combines tenacity, creativity, and commercial acumen with a hands-on approach.

Sian Jones

Head of Finance

Sian Jones joined as Finance Manager, following over six years as Finance Manager at The Global Travel Group. A qualified Chartered Certified Accountant (ACCA), she brings a proven track record in budgeting, forecasting, cost-control, and reporting within fast-moving travel businesses.

Sian’s strategic mindset and collaborative approach make her a key asset as we drive forward our commercial and operational ambitions.

Neil Latham

Head of Sales

Neil began his career in travel through a YTS Apprenticeship scheme and quickly progressed at Co-op Travel and AirMiles (now Avios). In 2004, he joined The Global Travel Group, where Tony Carty recognised Neil’s potential and appointed him Call Centre Manager.

When Tony launched a new venture in 2016, he brought Neil into Destination2 to help build and shape the sales team. Over the past decade, Neil has worked closely with the leadership teams at Destination2, Destination2Cruise, and Holiday Gems to develop customer-centred sales teams across all brands.

He brings invaluable first-hand travel knowledge of virtually every destination covered by the businesses, along with his distinct sales management expertise and deep commitment to the company and its staff.

Sharon Long

Head of People & Culture

Sharon Long is Head of People & Culture at TravCorp Holdings Limited, bringing nearly a decade of senior experience in leading inclusive, high-impact people strategies across the UK and Ireland.

Passionate about cultivating positive workplace environments, Sharon plays a central role in aligning talent development and organisational growth with TravCorp’s strategic goals.

Rebecca Parker

Head of Social Media

Rebecca has over 12 years of experience in the social sector. Her career has seen her build an impressive portfolio of experience across content creation, online sales, digital brand development and implementation of Influencer strategies.

She has worked for a number of big brands such as Sykes Holiday Cottages and Network Digital Marketing.

Now at Travcorp, Becky leads the organic and paid social media

Ray Scully

Managing Director American Holidays

Ray Scully is Managing Director of specialist brand, American Holidays.  He has significant experience in leading and growing specialist brands including, Ingham’s, Crystal, Flexi Ski, Hayes & Jarvis, and Al Fresco Ireland.

Ray brings extensive experience in cross-regional leadership, operational management, strategic clarity and commercial insight.

Andrew Smith

Head of IT | Developer

Andrew Smith has been a key member of the TravCorp Holdings Ltd. leadership team for over two decades. Before joining Global Travel Group in 2004, he made a strong early impact at Marks & Spencer’s customer services department, swiftly solving operational challenges with custom-built code to boost efficiency.

He joined Global Travel Group in 2004, marking the beginning of a longstanding contribution to growth, digital optimization, and transformation. Andrew’ moved to join Holiday Gems in 2015 and then launched the Destination2 website in 2016. His technical depth and strategic focus remain invaluable as he continues to provide IT support across user experience, online visibility, operational efficiency, and project delivery.

An accomplished developer and coder at heart, Andrew continues to influence the success of TravCorp Holdings Ltd., working closely with the leadership team to embed innovation and drive excellence through smart technology adoption. Away from the keyboard, he’s a committed farmer—bringing the same hands-on pragmatism and care to animal’s land as he does to the digital world.

Adrian Tasaniam

Head of Product (E-commerce)

Adrian Tasaniam is Head of Product (E-commerce) at Travcorp Holdings Limited, where he drives the development of seamless, tech-enabled service experiences across the company’s brand portfolio.

With a strong belief in personalisation, efficiency, and innovation, Adrian is committed to delivering frictionless customer journeys that foster satisfaction, loyalty, and long-term value.

Before joining TravCorp, Adrian held senior digital optimisation roles at Ocado, John Lewis, Regatta, and PrettyLittleThing, leading impactful initiatives in user experience, personalisation, and conversion strategy.

His approach blends digital insight with a people- first mindset and measurable commercial performance.

Kate Wadeson

Head of Marketing

Kate Wadeson brings over 20 years of strategic marketing expertise to TravCorp Holdings Limited, where she leads brand and customer engagement across Destination2, Destination2Cruise, and Holiday Gems.

Since joining the business, she has played a key role in shaping data-driven and creative marketing strategies that underpin commercial success.

Previously, Kate held senior roles at Sykes Holiday Cottages and The Co-operative Travel, developing deep expertise in digital marketing, CRM, and customer insight.

She holds a dual honours degree from Keele University and a postgraduate diploma from the Chartered Institute of Marketing.

Ross Wehrle

Finance Director, Sovereign, Citalia, and American Holidays

Ross Wehrle is Finance Director for the Specialist Holiday Group at TravCorp Holdings Ltd, overseeing financial strategy and performance across brands including Sovereign, Citalia, American Holidays.

With over a decade of experience spanning senior finance roles including Financial Controller, Head of Financial Control, and Divisional Finance Director — Ross brings deep expertise in planning, reporting, and governance.

A qualified finance professional with a foundation in audit and corporate tax at KPMG, Ross combines analytical rigour with a commercial mindset, ensuring operational efficiency and financial resilience across the group.

Jacky Wiliamson

Partnership Marketing Manager

With over 35 years of experience in the travel industry, Jacky brings a wealth of knowledge and expertise across a broad spectrum of roles and organisations.

Her career spans positions at leading names such as Thomas Cook, Thomson Holidays (both overseas and head office), Virgin Holidays, MyTravel, the Global Travel Group, and Travcorp Holdings.

Jacky is a highly experienced Partnership Manager, known for her strong organisational skills, collaborative approach, and commitment to delivering results. She excels at building lasting relationships at all levels and is dedicated to seeing every project through to successful completion

Andy Freeth is Chief Executive Officer of Travcorp Holdings Limited and one of the UK travel industry’s most respected leaders. With a proven track record of scaling high-performing businesses, he brings commercial clarity, strategic focus, and a people-first ethos to the organisation.

His career includes senior positions at Travel2, Gold Medal, JG Travel Group, If Only, and Classic Collection (under On the Beach). Known for his collaborative leadership, Andy consistently builds engaged teams that deliver long-term success.

At Travcorp, he champions data-led decision-making and emerging technologies — including AI — to enhance customer experience and strengthen operational resilience. Andy lives in Cheshire with his wife Kelly and their two children.